Ask Alex Simon in Las Vegas about making your trade show a hit

So, how to draw crowd to your trade show booth? Yes, this is perhaps the most frequently asked question to mull over. Indeed this is quite a typical scenario for tradeshow marketing planners – let’s say, you have made the decision to have a tradeshow exhibit, you gave booked the venue, and you have everything in place. Possibly you have also nailed down the key objectives and goals but have you hired the right talent? To quote Alex Simon from Las Vegas – the success of your trade show to a great extent depends on the talent you hire. You should hire thorough professionals to build a dramatic, eye-popping tradeshow display. 

This is the key element indeed and once you are through with the hiring process all you need to do is wait for visitors to find your tradeshow booth. Sure you have to believe in the motto “ If you build it, they will come!”

However, that’s again not a cakewalk. The fact of the matter is within the tradeshow floor where hundreds of competing tradeshow booths is screaming hoarse, prospects and prospective leads finding their way to your booth can be an overwhelming challenge. Believe it or not here also the talented trade show staffs play their part.

According to Alex Simon Las Vegas of LiveTalent – you should be imaginative and pro-active in order to stimulate tradeshow exhibit traffic. 

All you should do is to design a fully integrated crowd-gathering campaign if you are serious about driving footprints to your booth. Once there you should train and educate your trade show staff, connect them with a sales representative, and get them to take a desired action.

High-energy music, visuals of your products, colorful signage and a team of energetic trade show staff is the secret recipe to make your trade show a huge success. Alex Simon from Las Vegas thus rightly says, you need a crowd-gatherer to greet visitors and direct them to the tradeshow exhibit. You also need a product specialist to demonstrate the product and you need the lead generator to identify customers throughout the crowd.

Wishes for your trade show!