Alex Simon Las Vegas talking about trade show staffing and beyond

Did you know, your trade show staffs can make or break the event? Yes, it’s true because during your events, it is your tradeshow booth representatives who carry the responsibility for pre-qualifying your exhibit visitors. The trade show booth staffs thus helps in establishing relationships that convert prospects into leads and then into buyers. They are also responsible of personify your product’s quality and image. Needless to say, your trade show booth needs the right dose of staffs and this is where Alex Simon Las Vegas comes in. According to the experts the effectiveness of your exhibit team can make or break your success hence you should only staff your booth with the best and the brightest representatives. If required, seek professional guidance from the staffing agency.

Your trade show staffs are after all the individuals who deeply believe in your product. As per the experts like Alex Simon in Las Vegas your trade show staff thus should have superior communication and customer service skills, and fully understand your objectives. If you are short on staff and if you need help from the exhibit staffing company then be sure to provide the selected staffs’ thorough training on all aspects of your organization. Your staff training thus should include detailed background; it should also include your company mission, goals, target audience, products and sales message. After all the trade show staffs would be the "face of your company" at the event hence you should train them well to effectively project your image and expertise.

Here are some guidelines from the experts like Alex Simon Las Vegas for effective trade show staffing.

First, your booth personnel needs to be lively, friendly and should be fully engaged in achieving your company’s goals.

Tell the trade show staffs about what exactly you expected of them. And this includes  when to arrive, how to dress, how long they will need to staff a booth, proper trade show etiquette and above all remaining polite and professional. 

Don’t overstaff your booth as Alex Simon Las Vegas quite rightly says, staffing your exhibit area with too many people may turn away potential visitors

Finally, interpersonal relationship building, need-based sales consulting, and attentive customer service are the significant factors to leverage fully the trade show efforts.