Killer trade show tips, techniques and tactics from Alex Simon Las Vegas

No matter how hard you try to deny however it is impossible to deny the fact that without dynamic, well-trained trade show staffing, , eye-catching exhibit, and high-appeal giveaways your entire trade show event can be wasted. According to Alex Simon in Las Vegas, your booth team is the lifeblood of your exhibit strategy hence you should play adequate attention in staff selection and training. 

It is during the event, the booth representatives typically carry out the responsibility for pre-qualifying your exhibit visitors, thus establishing relationships that convert prospects into while personifying your product’s quality and image. Simply put; the effectiveness of your exhibit team can make or break your trade show image. This is where you need professional support and Alex Simon from Las Vegas provides you with the best and the brightest representatives to illustrate your brand image and corporate identity. 

Yes, you need trade show staffs that deeply believe in your product, have superior communication and fully understand your objectives. Also, be sure to provide each individual with thorough training on all aspects of your organization, brand identity, product and services. You should hold the right hand when it comes to the point of staffing and talent management

Let’s delve deeper with Alex Simon from Las Vegas and understand the basic tips for grooming your exhibit staff:

• You should hire an exhibit staff trainer before the trade show.
•  Be good custodians of your and your visitor’s time
• Train your trade show staff regarding how to engage and courteously dismiss visitors in a professional manner 

Also, your trade show staff should have a welcoming persona. They should have enthusiastic behavior and should practice direct eye contact, confront prospects by greeting, then engaging, and, finally, qualifying them. As Alex Simon from Vegas never gets tired of saying that the trade show staff should be professional and courteous, have authority and a solid knowledge about your product or service.

Quick tip for engaging visitors with effective sales techniques and tactics 

Greeting and engaging prospect (30 seconds).

Probing prospect with questions! This is the positioning and pre-qualifying stage and should take another 2 minutes.

Now is the time to determine whether or not the prospect is qualified. If not, dismiss them.

According to Alex Simon from Las Vegas if the prospects are qualified, go into a demonstration, lead to deeper dialogue, answer questions, present details on services etc. It should take around 5 minutes.

Wrap up; and move toward the future appointment or sale!