Tips and rules from Alex Simon Las Vegas

There’s hardly any secret that promotional models stand as an important part of your trade show. As the trade show planner now the challenge lies in creating that ultimate and exciting venue. It is all about attracting even the most tired trade show attendee who might have canvassed a number of trade show exhibits during the day. Alex Simon from Las Vegas thus puts it rightly in one sentence – As trades show exhibitor you should put your best foot forward! As a matter of fact; you need to have not only a professionally produced event, but should produce an event that is highly memorable.

With this crop the next big question – how do you make this happen? According to Alex Simon in Las Vegas who has been promoting and managing the talent for a decade now at Livetalent –it is important to create a trade show gathering that not only dazzles but also provides essential networking opportunities.

Hiring professional trade show model is of course an important decision to make if you want to make it successful. Some may consider the cost of using models too outrageous. Still; there’s in fact a number of reason to bring these models into your trade show efforts. Alex Simon from Las Vegas say that trade show models promotes your brand. Your brand is your company’s image. When you pair that brand up with a fresh pretty face, you are boosting your brand appeal. This is all about pairing it right in order to make a positive impression on those visiting your trade show booth or event.

Trained models can demonstrate our product, its features, and how it works. A pretty face doing the smart demonstration will make a positive impression.

Alex Simon Las Vegas puts it in this way – in a trade event you have to create that ultimate visitor experience. So rule of the thumb is to create an experience – not just an event. You should also allow time for face-to-face interaction and networking. You need not to spend vast sums of money in order to have a grand experience. It’s all about planning, proper staff selection and training.

Killer trade show tips, techniques and tactics from Alex Simon Las Vegas

No matter how hard you try to deny however it is impossible to deny the fact that without dynamic, well-trained trade show staffing, , eye-catching exhibit, and high-appeal giveaways your entire trade show event can be wasted. According to Alex Simon in Las Vegas, your booth team is the lifeblood of your exhibit strategy hence you should play adequate attention in staff selection and training. 

It is during the event, the booth representatives typically carry out the responsibility for pre-qualifying your exhibit visitors, thus establishing relationships that convert prospects into while personifying your product’s quality and image. Simply put; the effectiveness of your exhibit team can make or break your trade show image. This is where you need professional support and Alex Simon from Las Vegas provides you with the best and the brightest representatives to illustrate your brand image and corporate identity. 

Yes, you need trade show staffs that deeply believe in your product, have superior communication and fully understand your objectives. Also, be sure to provide each individual with thorough training on all aspects of your organization, brand identity, product and services. You should hold the right hand when it comes to the point of staffing and talent management

Let’s delve deeper with Alex Simon from Las Vegas and understand the basic tips for grooming your exhibit staff:

• You should hire an exhibit staff trainer before the trade show.
•  Be good custodians of your and your visitor’s time
• Train your trade show staff regarding how to engage and courteously dismiss visitors in a professional manner 

Also, your trade show staff should have a welcoming persona. They should have enthusiastic behavior and should practice direct eye contact, confront prospects by greeting, then engaging, and, finally, qualifying them. As Alex Simon from Vegas never gets tired of saying that the trade show staff should be professional and courteous, have authority and a solid knowledge about your product or service.

Quick tip for engaging visitors with effective sales techniques and tactics 

Greeting and engaging prospect (30 seconds).

Probing prospect with questions! This is the positioning and pre-qualifying stage and should take another 2 minutes.

Now is the time to determine whether or not the prospect is qualified. If not, dismiss them.

According to Alex Simon from Las Vegas if the prospects are qualified, go into a demonstration, lead to deeper dialogue, answer questions, present details on services etc. It should take around 5 minutes.

Wrap up; and move toward the future appointment or sale!

Ask Alex Simon in Las Vegas about making your trade show a hit

So, how to draw crowd to your trade show booth? Yes, this is perhaps the most frequently asked question to mull over. Indeed this is quite a typical scenario for tradeshow marketing planners – let’s say, you have made the decision to have a tradeshow exhibit, you gave booked the venue, and you have everything in place. Possibly you have also nailed down the key objectives and goals but have you hired the right talent? To quote Alex Simon from Las Vegas – the success of your trade show to a great extent depends on the talent you hire. You should hire thorough professionals to build a dramatic, eye-popping tradeshow display. 

This is the key element indeed and once you are through with the hiring process all you need to do is wait for visitors to find your tradeshow booth. Sure you have to believe in the motto “ If you build it, they will come!”

However, that’s again not a cakewalk. The fact of the matter is within the tradeshow floor where hundreds of competing tradeshow booths is screaming hoarse, prospects and prospective leads finding their way to your booth can be an overwhelming challenge. Believe it or not here also the talented trade show staffs play their part.

According to Alex Simon Las Vegas of LiveTalent – you should be imaginative and pro-active in order to stimulate tradeshow exhibit traffic. 

All you should do is to design a fully integrated crowd-gathering campaign if you are serious about driving footprints to your booth. Once there you should train and educate your trade show staff, connect them with a sales representative, and get them to take a desired action.

High-energy music, visuals of your products, colorful signage and a team of energetic trade show staff is the secret recipe to make your trade show a huge success. Alex Simon from Las Vegas thus rightly says, you need a crowd-gatherer to greet visitors and direct them to the tradeshow exhibit. You also need a product specialist to demonstrate the product and you need the lead generator to identify customers throughout the crowd.

Wishes for your trade show!

Alex Simon Las Vegas talking about trade show staffing and beyond

Did you know, your trade show staffs can make or break the event? Yes, it’s true because during your events, it is your tradeshow booth representatives who carry the responsibility for pre-qualifying your exhibit visitors. The trade show booth staffs thus helps in establishing relationships that convert prospects into leads and then into buyers. They are also responsible of personify your product’s quality and image. Needless to say, your trade show booth needs the right dose of staffs and this is where Alex Simon Las Vegas comes in. According to the experts the effectiveness of your exhibit team can make or break your success hence you should only staff your booth with the best and the brightest representatives. If required, seek professional guidance from the staffing agency.

Your trade show staffs are after all the individuals who deeply believe in your product. As per the experts like Alex Simon in Las Vegas your trade show staff thus should have superior communication and customer service skills, and fully understand your objectives. If you are short on staff and if you need help from the exhibit staffing company then be sure to provide the selected staffs’ thorough training on all aspects of your organization. Your staff training thus should include detailed background; it should also include your company mission, goals, target audience, products and sales message. After all the trade show staffs would be the "face of your company" at the event hence you should train them well to effectively project your image and expertise.

Here are some guidelines from the experts like Alex Simon Las Vegas for effective trade show staffing.

First, your booth personnel needs to be lively, friendly and should be fully engaged in achieving your company’s goals.

Tell the trade show staffs about what exactly you expected of them. And this includes  when to arrive, how to dress, how long they will need to staff a booth, proper trade show etiquette and above all remaining polite and professional. 

Don’t overstaff your booth as Alex Simon Las Vegas quite rightly says, staffing your exhibit area with too many people may turn away potential visitors

Finally, interpersonal relationship building, need-based sales consulting, and attentive customer service are the significant factors to leverage fully the trade show efforts.

Alex Simon Las Vegas to make your trade shows ROCK!

In today’s business world where ‘branding’ matters the most, trade shows have steadily become that ultimate platform to take your branding campaign to the next level of maturity. Participating in trade shows thus now stands as the new age mantra. However, one of the most crucial elements of your exhibit strategy is your trade show staffs. Yes, managing and staffing the right talents at the right place thus stands as the need of the era. But it is the task of the professionals and in a world where staffing firm stands as a big hit there is practically no reason to be bogged down by the urgency of staffing solution. This is where Alex Simon at Las Vegas has been playing his part while keeping your needs covered by providing you the ultimate staffing and talent management solution.

There is hardly any denying that without strong and dynamic staffs at your eye-catching exhibit; without a staggering pre-show publicity; product demonstrations and without excellent giveaways a tradeshow would be a compete waste. Planning is therefore the rudimentary basis for making your trade show successful and your planning starts right here as you decide to hire a professional talent management company in order to render a whole new dash to your event. Get it straight here; it doesn’t matter much how well you conduct the pre-trade show planning or how well planned you remain in executing trade show logistics or to design your booth display, the ultimate success or failure depends on the right staffs who stands as the ultimate source to execute the plan on the day.

Okay, I agree that it is rather easy to forget your people when it finally boils down to the point of trade show event because there is so much to be done for making your brand image. Leave it to the professionals to choose your staff carefully and instead invest your valuable time to train the staffs to make sure they are at the top of their game.

Alex Simon in Las Vegas stands as the ultimate name to be relied on for evaluating and choosing the best. As an inseparable part of Live Talent, which is owned and operated by a team of professionals with over 32 years of combined experience in the staffing and talent management field, Alex has been playing his part effortlessly to make your trade shows a big hit.