No matter how hard you try to deny however it is
impossible to deny the fact that without dynamic, well-trained trade show
staffing, , eye-catching exhibit, and high-appeal giveaways your entire trade
show event can be wasted. According to Alex
Simon in Las Vegas, your booth team is the lifeblood of your exhibit
strategy hence you should play adequate attention in staff selection and
training.
It is during the event, the booth representatives typically
carry out the responsibility for pre-qualifying your exhibit visitors, thus establishing
relationships that convert prospects into while personifying your product’s
quality and image. Simply put; the effectiveness of your exhibit team can make
or break your trade show image. This is where you need professional support and
Alex Simon from Las Vegas provides you with the best and the brightest
representatives to illustrate your brand image and corporate identity.
Yes, you need trade show staffs that deeply
believe in your product, have superior communication and fully understand your
objectives. Also, be sure to provide each individual with thorough training on
all aspects of your organization, brand identity, product and services. You
should hold the right hand when it comes to the point of staffing and talent
management
Let’s delve deeper with Alex Simon from Las Vegas
and understand the basic tips for grooming your exhibit staff:
- You should hire an exhibit staff trainer before the trade show.
- Be good custodians of your and your visitor’s time
- Train your trade show staff regarding how to engage and courteously dismiss visitors in a professional manner
Also, your trade show staff should have
a welcoming persona. They should have enthusiastic behavior and should practice
direct eye contact, confront prospects by greeting, then engaging, and,
finally, qualifying them. As Alex Simon from Vegas never gets tired of saying
that the trade show staff should be professional and courteous, have authority
and a solid knowledge about your product or service.
Quick tip for engaging
visitors with effective sales techniques and tactics
Greeting
and engaging prospect (30 seconds).
Probing
prospect with questions! This is the positioning and pre-qualifying stage and
should take another 2 minutes.
Now
is the time to determine whether or not the prospect is qualified. If not,
dismiss them.
According
to Alex Simon from Las Vegas if the prospects are qualified, go into a demonstration,
lead to deeper dialogue, answer questions, present details on services etc. It
should take around 5 minutes.
